Supporting AS Colour's International Distribution Expansion Across Three Global Facilities

As AS Colour continued expanding its international distribution network, the business required a consistent warehouse identification solution across multiple new facilities in the United States and United Kingdom.

Rack & Shelf Labels supported the rollout by delivering standardized warehouse labeling systems across three distribution facilities, helping establish a consistent framework for inventory location identification and future operational growth.

The project encompassed approximately 150,000 warehouse locations across facilities in Carson, California, Charlotte, North Carolina, and Leighton Buzzard, United Kingdom.

“The team at Rack & Shelf Labels were great to partner with and supply a high-end label solution for our rack and shelf requirement in both our East and West Coast operations in the US. Dale and the team are super professional and really responsive to any queries. Their product is amazing and enables our operations to run smoothly, and has never let us down, resulting in great operational flow. Across our 6-year partnership with Rack & Shelf Labels, AS Colour Inc has never experienced a barcode that cannot be scanned or failed, resulting in zero operational downtime.”

Justin Carnaby

Head of Logistics, AS Colour Ltd

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Project Snapshot

Customer

AS Color

Industry

Apparel Distribution

Locations

Carson, California
Charlotte, North Carolina
Leighton Buzzard, United Kingdom

Project Scope

Warehouse Location Labeling

Warehouse Locations

Approximately 150,000

Delivery Model

Global Supply Program

The Challenge

Expanding warehouse operations across multiple countries creates unique challenges for inventory identification, operational consistency, and long-term scalability.

For AS Colour, the opening of three new distribution facilities required a standardized approach to warehouse location labeling that could be deployed across multiple regions while maintaining consistency throughout the network.

The project required coordination across manufacturing, design, and supply teams to ensure warehouse identification standards could be implemented efficiently across all facilities.

The Solution

Rack & Shelf Labels delivered a coordinated warehouse identification program supporting facilities in both the United States and United Kingdom.

The solution included the design, production, and supply of warehouse location labeling systems across approximately 150,000 locations.

To support project delivery, products supplied into the United States were manufactured in Australia, while the United Kingdom facility was supplied locally using the same design standards and specifications. This approach ensured consistency across all locations while supporting efficient regional delivery.

By leveraging global manufacturing and supply capabilities, Rack & Shelf Labels helped create a standardized warehouse identification framework that could support AS Colour's growing international distribution operations.

The Results

The project successfully delivered warehouse identification systems across three international distribution facilities, demonstrating Rack & Shelf Labels' ability to support large-scale warehouse operations across multiple regions. 

Project Outcomes

Approximately 150,000 warehouse locations supplied
Three international distribution facilities supported
Successful delivery across the United States and United Kingdom
Standardized warehouse identification across multiple regions
Coordinated global production and supply program
Scalable framework supporting future distribution growth

Published by

Dale Church

Updated on

02 June 2026